William Hill has announced e-sports betting platform BetGame as the winner of its inaugural WHLabs Accelerator Programme.
BetGame was awarded a prize of £150,000 (€197,000/$214,600) and will now work in partnership with William Hill on commercial opportunities for the start-up brand moving forward.
William Hill said BetGame attracted positive feedback during the beta testing phase, with the bookmaker also stating that is was impressed with the product’s cross-platform capabilities.
BetGame, based in Manchester, UK, saw off competition from the likes of Asylum Labs, Streetlike and Winapp in the final.
“Our product is looking to heighten gaming’s competitive element but with a fun and simple way to prove yourself against your friends,” BetGame co-founder Doug Ward said.
“It was fantastic that the William Hill team fully embraced this vision and helped develop our ideas over the course of the accelerator programme.”
Crispin Nieboer, interim managing director of William Hill Online, added: “The programme has been very rewarding and provided a great opportunity to work with engaged, enthusiastic and innovative start-ups.
“With such initiatives we really wanted to actively seek out innovation and help bring those ideas to commercial fruition, rather than waiting for this technology to appear a few years down the line.
“BetGame is a worthy winner of our first accelerator programme, providing a unique opportunity to disrupt the booming e-sports market, and we are looking forward to working together.”