Unibet has agreed a deal to begin offering the BetUP second screen live betting game from Commologic.
Featuring a number of different gaming genres, the BetUP will be made available on Unibet’s desktop, mobile and tablet channels.
Commologic said the game has been designed to appeal to both existing players, as well as softer sports fans, educating them about in-play betting methods and techniques.
“Although sports betting is thriving, there has been very little innovation when it comes to softer, complementary products,” Commologic founder and chief executive, Tamir Berler, said
“BetUP is a fresh and innovative game that is entertaining and fun to play, while for operators it provides a new audience, high profit-margins, is risk free and extends session times and touch points.”
Erik Bäcklund, head of sportsbook at Unibet, added: “At Unibet we are very much focused on innovation and we believe that BetUP has great potential as a fan engagement tool.
“Both the online gaming industry and the way we consume media are changing and BetUP provides a friendly and entertaining second-screen live betting experience for casual players.
“We expect the product to be popular with existing customers, but also to act as a solid entry point for the less betting-savvy sports fans, who currently don’t bet online.”