Connect with us

MARKET NEWS

NetBet and Playtech sign new contract

Published

on

Gaming operator NetBet has signed a 6 year contract extension with technology and solutions provider Playtech, with the new deal including exclusive Playtech Casino content, poker and poker side games. The contract extension, which runs until 2021, follows a NetBet player winning €4m on a progressive jackpot on Playtech’s Gold Rally game last month.

This comes just six months after NetBet launched its exclusive Playtech Vegas tab, and marks the first time that one of NetBet’s players has claimed the top prize on the Playtech progressive network.

“We’re delighted to be continuing our excellent relationship with NetBet, one of our most established partners and, that just days after signing the agreement, one of their players struck gold on one of our biggest progressive games,” said Playtech chief operating officer Shimon Akad.

The new contract includes exclusive Playtech casino content, poker and poker side games and will see the partnership between the two companies extend to more than two decades.

Alexandre Mangaud, NetBet’s marketing manager, said: “We’re delighted both with the agreement and for our winning jackpot player. It’s a massive win for us with the contract extension already reaping huge rewards.”

Sponsors of Premier League football club West Bromwich Albion and French Ligue 1 football clubs Saint Etienne and Ajaccio, NetBet is officially licensed by the UK Gambling Commission and currently offers players more than 400 different games.

Follow me or follow your instinct. Play responsibly. Betting should be fun.

Continue Reading
Advertisement

MARKET NEWS

William Hill rolls out ‘Judge Dredd’ slot from NYX

Published

on

William Hill has announced the availability of ‘Judge Dredd’, a new omni-channel slot game developed by NYX Gaming Group’s proprietary games studio NextGen Gaming.

Based on the world famous ‘Judge Dredd’ series, the title will be made available across William Hill’s retail, mobile and online platforms on an exclusive basis.

The new title forms part of NextGen Gaming’s ‘Superbet’ slot series.

“This omni-channel launch with NYX allows for even more of our players to enjoy premium gaming content across our channels – that is exclusively in all of our UK shops, on the go via mobile and via traditional desktop,” William Hill’s head of product and content, Andrews Sackey, said.

David Johnson, commercial director at NYX, added: “High profile brands such as Judge Dredd, supported by best in breed NextGen game engines are invaluable for the acquisition and retention efforts of our operator partners and I’m confident the game will replicate its success online, instore.”

Source: www.igamingbusiness.com

Continue Reading

MARKET NEWS

William Hill financially backing NYX Gaming Group’s bid to acquire OpenBet

Published

on

UK-listed bookmakers William Hill are reportedly backing a bid by NYX Gaming Group to acquire betting technology provider OpenBet.

On Saturday, the Telegraph reported that Hills was lending its financial clout to a bid by the Toronto-listed NYX to acquire OpenBet, which supplies technology to the majority of the UK’s top online gambling companies, including Hills.

OpenBet’s private equity owners Vitruvian Partners have reportedly engaged Morgan Stanley to handle the sale of the sports betting industry mainstay. Vitruvian is believed to be seeking upwards of £300m for OpenBet, a healthy premium on the £208m Vitruvian paid when it acquired OpenBet in 2011.

Also among the names bandied about as potential OpenBet suitors is rival gambling tech firm Playtech, which supplies online casino products to the majority of UK-listed firms. Hills and a number of other major UK operators are reportedly uneasy at the prospect of becoming overly dependent on Playtech, which has developed a sharp-elbowed reputation among some of its clients, including Hills, which ultimately felt the need to buy out its former partner in the William Hill Online joint venture.

William Hill has so far been only a bridesmaid in the UK’s recent gambling merger mania, which has seen Betfair join up with Paddy Power, Coral get married to Ladbrokes and GVC Holdings absorb Bwin.party. Hills did make a £744m bid for rival 888 Holdings but the offer was rejected by 888 stakeholders.

With a market cap of only around £65m, NYX is much smaller than OpenBet, but NYX has been on an expansionist tear, Last April, NYX acquired Amaya Gaming’s Chartwell and Cryptologic B2B software businesses, which followed the November 2014 acquisition of Amaya’s Ongame poker business. More recently, NYX acquired Belgrade-based tech firm eGaming Consulting and Montreal-based games developers Side City Studios.

Source: calvineyre.com

Continue Reading

MARKET NEWS

Unibet launches BetUP from Commologic

Published

on

Unibet has agreed a deal to begin offering the BetUP second screen live betting game from Commologic.

Featuring a number of different gaming genres, the BetUP will be made available on Unibet’s desktop, mobile and tablet channels.

Commologic said the game has been designed to appeal to both existing players, as well as softer sports fans, educating them about in-play betting methods and techniques.

“Although sports betting is thriving, there has been very little innovation when it comes to softer, complementary products,” Commologic founder and chief executive, Tamir Berler, said

“BetUP is a fresh and innovative game that is entertaining and fun to play, while for operators it provides a new audience, high profit-margins, is risk free and extends session times and touch points.”

Erik Bäcklund, head of sportsbook at Unibet, added: “At Unibet we are very much focused on innovation and we believe that BetUP has great potential as a fan engagement tool.

“Both the online gaming industry and the way we consume media are changing and BetUP provides a friendly and entertaining second-screen live betting experience for casual players.

“We expect the product to be popular with existing customers, but also to act as a solid entry point for the less betting-savvy sports fans, who currently don’t bet online.”

Source: igamingbusiness.com

Continue Reading

Trending